Saloni Fashion Jewellery

What it is

The retail and wholesale store for Saloni Fashion Jewellery, a Mumbai manufacturer supplying retailers across India.

Why it works for brands

A manufacturer needs one place that serves both shoppers and trade buyers. The store gives each a clear path: shop the collection, or ask for wholesale rates.

The goal

Put a manufacturer with years of factory experience in front of buyers online, with a store that is easy to browse and easy to enquire from.

What I did

• Built the storefront, collections and navigation around how buyers actually shop
• Added a wholesale route alongside retail
• Set up the catalogue, shipping and checkout
• Connected it to the internal tools the team uses behind the scenes

What happened

Saloni has a real online storefront that works for both retail customers and wholesale enquiries, and a team that can manage it themselves.