Sirini Jewellery

What it is

The online store for Sirini, a Mumbai brand of handcrafted Kundan, Meenakari and gold-plated jewellery. Customers browse by occasion and collection, pay online or on delivery, and send gifts.

Why it works for brands

For a jewellery brand, trust is the sale. The store looks as premium as the pieces, answers the questions buyers hesitate over (delivery, returns, cash on delivery) and makes buying feel safe on a phone.

The goal

Give a handcrafted brand a storefront of its own that looks premium, converts first-time visitors and is simple for the team to run every day.

What I did

• Designed and built a custom Shopify theme instead of using a template
• Set up payments, shipping and cash on delivery so checkout works for Indian buyers
• Added a first-order welcome offer, gift cards and a wishlist
• Wrote the product, collection and SEO structure so the store can be found on Google and in AI answers
• Keeps improving it as the catalogue and the team grow

What happened

Sirini now has a store that matches the quality of its jewellery and runs day to day without developer help. It is the foundation the rest of the family of sites is built on.