Saloni Wholesale

What it is

A scroll-driven wholesale site for Saloni Fashion Jewellery: "Shringar, piece by piece." Retailers scroll through the story of the factory and its pieces, then ask for wholesale rates over WhatsApp.

Why it works for brands

Wholesale buyers decide on trust and craft before they decide on price. A cinematic, story-first page shows the factory behind the brand and moves the buyer straight to a conversation.

The goal

Turn a catalogue-and-phone-call process into a brand experience that makes retailers want to enquire.

What I did

• Planned the page as a visitor journey, from first impression to enquiry
• Built scroll-driven scenes and motion that stay fast on phones
• Wired the enquiry to WhatsApp, the channel wholesale buyers already use
• Kept it payment-free, so the call-to-action is a conversation

What happened

Saloni has a wholesale front door that feels like the brand, and enquiries arrive where the team already works.