SFJ 3D World
Three.js · WebGL
What it is
An interactive 3D world for Saloni Fashion Jewellery. Visitors drag, scroll or use the keys to walk through a gallery of pieces.
Why it works for brands
Memorable beats merely informative. A 3D experience gives the brand something people share and remember, and shows what it can do beyond a normal catalogue.
The goal
Explore how far a jewellery brand can go with an immersive, playful way of showing products.
What I did
- Built the 3D scene and camera controls from scratch
- Optimised it so it runs smoothly on ordinary laptops and phones
- Designed the lighting and type to feel like the brand
What happened
A distinctive showpiece that sets Saloni apart and proves the team can ship experiences, not just pages.